D2C & eCommerce Margin Studio Shopify Profit & Margin Calculator
Calculate your real Net Profit, Profit Margin %, Ad Spend (CAC), RTO losses, and Break-Even ROAS per order for your Shopify store.
Order Revenue & Cost Inputs
₹
₹
₹
₹
₹
₹
NET PROFIT PER ORDER
₹278.84
27.91% Profit Margin
Break-Even ROAS
2.14x
Min target to not lose money Current ROAS
4.00x
Based on current Ad CAC Total Expenses
₹720.16
All costs per delivered unit Max Allowed CAC
₹528.84
Ceiling before unprofitable Unit Economics Cost Breakdown
- Product Cost (COGS) ₹250.00
- Shipping & Packaging ₹85.00
- Marketing Ad Spend (CAC) ₹250.00
- Payment Gateway Fee ₹19.98
- Expected RTO Loss Allocation ₹38.25
- Output GST Liability ₹152.39
Understanding Your D2C Unit Economics
1. Why RTO Loss is Crucial
Many Shopify sellers calculate profit assuming 100% of shipments deliver. In India, COD orders average 15-20% RTO. Accounting for forward + reverse logistics and 50% burnt ad spend protects your working capital.
2. Scaling Beyond Break-Even ROAS
When scaling Meta and Google campaigns, ad costs rise. Knowing your exact Break-Even ROAS allows media buyers to set target cost caps without gambling on profit margins.
3. GST Net Realization
Selling price includes GST collected from customers. Subtracting the statutory tax liability reveals your true pocketed revenue before paying vendors.